Blog Your Way Out of Oblivion

I market coaches. One of the most successful ones really had her practice take off when she started a blog. It got 42,000 hits within the first 3 months, exponentially more than her main websites. We came up with a natural and very-marketable niche for her (coaching introverts). The theme is raising awareness that introversion is a legitimate personality style. Since far more people are extroverts than introverts, much of the 'world' is set up the way extroverts like it to be. However -- the Internet seems to have been designed as an introverts' paradise. Blogging for The IntrovertzCoach was a natural. Like most introverts, she loves to write and communicate in that orderly, mannerly, innately reflective fashion. And fellow introverts love to read, at their own leisurely pace, and enjoy variety and something new every day. However doesn't everyone? Some blogs, it's true are personal indulgences, sometimes for ranting and raving, emotional hemorrhaging, political issues and so forth, but your blog is what you make of it.

I have a blog. Of course I have several main websites as well. They're the cornerstones of my practice. They've been up for years, and of course I've loaded them to place on the SEOs, but what if you've got a new website and Google has 'sandboxed' it?

'What's that?' you ask. Your website will rank at first, and then suddenly disappear. Google places it in some kind of holding tank, maybe to check it for content, or for legitimate links or to avoid spam sites. Maybe they just want to see if it will be around for a while ' which is going to hard if you don't get exposure, right? For an excellent article about 'sandboxing,' go here: http://www.globalise.com.au/internet-marketing/google-sandbox.sht ml .

I don't pretend to understand the search engine algorithms. I just want to make money from my websites. Don't you?

What can you do if this happens besides wait it out and hope? Submit to other search engines (www.submitexpress.com is one), keep adding rich content, use other promotional means such as writing articles, and get more quality links. Or put up another website, only call it a BLOG!

I've sold services and products from my blogs, and yes, that's plural. Why stop with one? They're fun to do, and can be extremely informative for other people. Be sure they include links back to your websites, and to each other and ads for your products and services. Make them dynamic, with entries daily, to keep people interested in returning. You can build a blog here: http://webhosting.availablehere.biz and get it hosted as well. It's about as simple to do as a thing can be on the Internet.

Research some of the blogs out there (google it), and get going. You want to give people every chance to find you and purchase your great products and services.

And p.s. don't forget to submit your blog to the blog directories. Here's one place: http://www.blogwise.com .

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Author: Susan Dunn, MA, Internet Marketing Consultant
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